This two morning crash course is designed for busy wine industry executives who need to better understand the metrics required to manage the various DTC channels (tasting room, wine club, online, phone sales, direct sales, events, etc.). It is impossible to plan and budget for DTC programs going forward, let alone hold your DTC teams accountable, until you FULLY understand what the drivers are of your success and challenges. This course focuses on the DTC dashboards that make this possible.