This two-morning crash course is designed for busy wine industry executives who need to better understand the metrics required to manage the various DTC channels (tasting room, wine club, online, phone sales, direct sales, events, etc.). It is impossible to plan and budget for DTC programs going forward, let alone hold your DTC teams accountable, until you FULLY understand what the drivers are of your success and challenges. This course focuses on the DTC dashboards that make this possible.
This Level II Course Covers:
- CRM & the “Front Door”
- Demystifying CRM
- Data & Metrics
- CRM – Six Core Tenants
- Data Mining
- Major CRM Metrics
- Customer Segmentation, RFM, Decile Analysis
- Wine Club Metrics
Who should take this course? Best suited for anyone who needs to understand metrics of how to run successful DTC programs, from winery owners and general managers to DTC managers focused on selling direct to consumer.
Price: $990 (exc GST) per person ($50 prompt payment discount for pre-course payment)
Duration: 8 hours
Locations and dates: based on demand
To book, or ask questions, please email full names and positions below; or call Bruce on 021-245-8881.