WISE #111 Cellar Door Professional

This course focuses on professional cellar door best practices (customer service and effective sales skills), including but not limited to understanding:

  • Your customers with “positive profiling”, where they are at on the Buyers’ Continuum and building rapport to help increase cellar door sales success.
  • Buying signals, how to up-sell and cross-sell.
  • The WISE “Triple Score” – reset Direct-to-Consumer and Cellar Door priorities to always be selling wine, selling clubs and capturing contact data – all in a brand appropriate manner.
  • Mystery shopping other winery tasting rooms, where the WISE lessons are really driven home.

ROI – for you, winery staff, winery management – invest in your sales training and reap the rewards. (How many extra cases of wine do you really have to sell to cover your investment in this sales training?)

Price: $850 (exc GST) per person ($50 prompt payment discount for pre-course payment)
Duration: 16 hours
Locations and dates: based on demand, please enquire.

To book, or ask questions, please email full names and positions below; or call Bruce on 021-245-8881.