WISE Academy NZ - increasing DTC revenue through wine industry sales training


All Courses are On-Demand (not calendar scheduled).

WISE #111 Cellar Door Professional

WISE #205 DTC Metrics Intensive

WISE #120 Wine Club Workshop

The WISE Academy

Wine Industry Sales Education
Increase Cellar Door and DTC Revenue

WISE stands for Wine Industry Sales Education. The WISE Academy (NZ) specialises in wine industry direct-to-consumer sales training. It's objective is to increase New Zealand cellar door sales performance to achieve similar revenue levels of its California equivalents. This revenue difference is due to the sales skills, and resulting sales confidence, taught at WISE Academy courses which leads to higher bottle, and wine club, conversion rates and average order value.

About Us

Bruce McGechan

WISE Academy NZ Principal
Bruce is a Central Otago businessman with a wine and tourism industry background.

Tamara McGechan

WISE Academy Executive
Married to Bruce, and also his business partner, Tamara has particular skills in marketing and event management.

Lesley Berglund

WISE Academy Co-Founder & Chairman
The WISE Academy was founded in Napa in 2008, and is led and chaired by Lesley Berglund, the preeminent DTC expert in the US wine industry.

Courses & News

Upcoming courses, WISE news and blog posts

Book a course

Contact us here to book a course or find out more information (bruce at winemarketingpros dot com)